• Generate Content Ideas

That dreaded white screen with a blinking cursor can certainly feel intimidating.

It’s that time of week again when you create content for your followers. You’re doing your best to make it educational, entertaining, and inspiring but it often feels like a ton of pressure when you are not feeling creative at that moment.

Have you been there?

Coming up with topic ideas for your content isn’t always easy. Kathleen and I know how it goes because we do it for our podcast each week, and we’ve been doing it for over 6 years now.

Sometimes, the ideas come to us very easily, but other times it’s like…hmmmmm what should we cover next that we haven’t covered before and that our audience will find interesting and valuable?

Whether you like to send a weekly email, create a weekly blog, record a weekly podcast, or host a weekly video training, there will come a time when you’re fresh out of content ideas and will need inspiration.

5 WAYS TO GENERATE CONTENT IDEAS FOR YOUR AUDIENCE 

1) Ask your audience

You can do this by posting in your FB group if you have one, on social media, and/or in your emails. You can either choose 3-5 topics and have your audience vote on it to see which one gets the most interest or ask them what’s their top question or struggle right now when it comes to _________ (insert your area of specialty as a health coach).

Example: What question or struggle do you have when it comes to sticking with a ketogenic diet?

2) Use Chat GPT

I love this option because it can give you so many ideas you may not have even considered!

You can open ChatGPT and type in something like: Please give me a list of 20 different topic ideas for _______________ (enter your area of specialty). Or What are 10 common mistakes people make with________.

If your niche is working with menopausal women, you can enter into ChatGPT: Can you please give me a list of 20 topic ideas for women who are going through menopause? Or… Can you please give me a list of 20 common struggles menopausal women are dealing with?

BAM! Idea after idea will pop up as a place to start.

3) Questions you get from clients/discovery calls

Questions and comments that come up during these calls can be great topics for your content.

Take notes during these calls, so you can keep a running list. If your potential clients have the question, your audience likely does too.

4) Bust common myths or mistakes related to your niche

You can use ChatGPT for this too, if something doesn’t come to mind. For example, type in: What are 10 common myths people have about intermittent fasting? Pick one of them and address it in your content.

Busting myths can work extremely well with addressing objections your audience may have, and it can move them another step closer to working with you.

5) Small chunks of content from your paid programs

If you have your coaching program put together already, you can pull out small pieces of it to share with your audience.

We do this quite a bit with the Wellness Business Accelerator program, and we share bits of pieces of the strategies we teach, but we don’t give away the entire system – we save that for our students.

You can do the same thing with your program, and it can be a really effective way to generate interest and draw people in to want to learn more from you.

Take action TODAY

Where can you start with this today?

Keep a running list somewhere handy – Google sheets, Trello or whatever you use. We keep a running list in Google sheets since that’s where we keep all of our podcast topics, dates to record, when each episode goes live, etc. so that makes it easy for us, but do what works for you.

When you refer to these 5 ideas, you’ll have a long list of topics to cover that your audience will appreciate. In this episode, you’ll discover –

  • The reason why creating and sharing your content consistently online is an important part of your marketing strategy that leads to more paying clients

  • The content creation strategy that not only answers the most-asked questions from your audience but will also dismantle their objections resulting in more people saying YES to working with you

  • One of our favorite secret weapons for generating topic ideas that are often unexpected and inspiring (you’ll never be at a loss for topics when you apply this strategy)

Learn how to implement these 5 ideas (so you’ll have a long list of topics to cover and never have to stare at that blinking cursor ever again) in episode 339 of the Wellness Business Podcast!

Links/Resources mentioned on the show:

Links to resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page