• Free Offer

Most coaches that I know have an amazing freebie ready to be downloaded by their ideal client.

However, when I ask those coaches how many new subscribers they are getting each week I hear things like…

…Not many

…New subscribers? What are they?

…{Audible grumbles & groans} 🤦‍♀️

If you are experiencing a lack of brand new email subscribers, the fact may be that it isn’t what you are offering in your freebie that isn’t getting their attention. More than likely it’s the freebie title that’s slowing things down.

If you want to grow an email list full of prospects who are actually interested in what you have to offer, coming up with a compelling title for your free offer is critical.

Truth be told – the title of your freebie will be the single biggest determining factor in the number of people who opt in for it.


These 3 tips will apply no matter what type of lead magnet you are creating; it could be a PDF guide, a checklist, a webinar or a video series.

1) Pick a topic that is relevant to your niche.

Who do you help and what result do you help them get? If you are still working on this, I recommend listening to episode 216 of the podcast where we covered 3 Simple Steps to Nailing Your Niche as a Health Coach.

Your freebie should cover a problem or pain point your ideal clients have and want solved. You can address a common question you get, a common myth you want to bust or a struggle your clients have. What comes to mind for you? Do you see topics covered on social media and you want to put your own spin on it or come at it from a different angle perhaps? Brainstorm and make a list and see what ideas come up.

2) The title must be clear, easy to understand and have your ideal clients thinking “I need that!

Why? Because a great title will tell them if your free offer will help them with the particular problem they have right now.

You may be thinking, “…but my program covers 10-12 different topics.” That’s okay! Pick one that you think will appeal to most of your ideal clients. Remember, everything is a test, so you are going to experiment a bit to see what resonates with your audience.

3) The title needs to be SPECIFIC and important to your audience.

As I covered in #1, the topic needs to be relevant to your niche, and the title does too because the title is what will either draw people in to learn more or have them click away because it’s either not clear what it’s about, how it will help them, or they feel it’s not relevant to them.

The title also needs to convey a benefit they will receive after they consume it. Titles that are general and generic will not convert, so taking the time to come up with a title that will grab attention and have people happy to give you their email address is well worth it when you see your email list growing week after week.


In episode 276 of The Wellness Business Podcast, we are going to help you come up with the perfect lead magnet topic and title, and we’ll also share a few examples, to get the creative juices flowing.

In this episode, you’ll discover:

  • Why your lead magnet title is so important
  • How to come up with ideas for your freebie topic and title
  • What your lead magnet title must have in order for it to convert well
  • Examples of high-converting titles that work
  • A free and simple tool that will help you come up with great titles ideas

Tune in to discover the secrets to creating an irresistible topic and title for your free offer that will result in more subscribers.

Links/Resources mentioned on the show:

Freebie: The VIP Waitlist Strategy

Links to resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page