Ever find yourself in the situation of having created a new freebie to grow your email list but it’s not getting you new subscribers? Super frustrating, right?
Don’t worry friend, it happens to all of us!
The most important thing is to not panic because there are quick and easy things you can do to troubleshoot why it’s not working.
Growing an email list full of potential clients is still one of the most effective marketing strategies you can use for your wellness business.
Before you throw in the towel on this freebie, and all the hard work you put in to create it, let’s troubleshoot a few things to determine why the results aren’t what you had hoped.
Since we know this can be tricky to figure out, in this week’s episode of The Wellness Business Podcast, we’re sharing the top 3 reasons why your free offer isn’t converting and how to fix each of them without recreating your entire freebie.
3 REASONS WHY YOUR FREE OFFER ISN’T CONVERTING
Reason #1 – The title and topic are not specific enough
This is the most common issue we see. When you consider that the title is the first thing people are going to see, and often the thing they base their decision on whether to get it or not, it needs to be very obvious right away who it’s for and what it promises to offer.
This all starts with your niche. We see dramatic changes with our Wellness Business Accelerator students when they dial in on their niche, and then create a free offer that speaks directly to those people.
If you don’t have a niche that speaks to a particular subset of the population, it’s going to be very challenging to grow your email list and enroll clients in your coaching programs.
Once you determine your niche and consider the top struggles, questions and challenges your ideal clients have, coming up with a topic and title for a compelling free offer becomes much easier.
When you have a topic you know your audience will find helpful, you can use ChatGPT to generate title ideas to make this easier.
Here are 3 title format ideas that can make this easy too:
10 Ways to _________
A beginners guide to ___________
10 _____ to Avoid if You _____________
Example titles that are filled in for those could be:
10 Ways to Improve Sleep This Week
10 Common Foods to Avoid if You Have IBS
A Beginners Guide to Intermittent Fasting
Each one of those is very obvious who it’s for and what problem it solves which is exactly what you want, so you’re growing an email list full of people who are interested in your particular area of specialty or focus.
Reason #2 – It’s not clear how it will help them (what benefits will they receive?)
This goes even further than just the title and subtitle because you also need to consider what you are going to include on the landing page people visit that tells them about the free resource and where they sign up to get it.
This will also come into place in your social media posts or the ads you run that explain who the resource is for and what it will help them do.
Even though the resource is free, it’s still critical to ‘sell it’ by conveying what’s in it for them if they subscribe for it.
Once you decide on your topic and title, brainstorm a list of 3-5 ways it will help your ideal clients. It could be helping them avoid mistakes, save them time, make something easier and/or get a quick win.
Let’s take this title as an example – 10 Common Foods to Avoid if You Have IBS. One main benefit people could receive might be:
Discover the most common IBS triggering foods at restaurants, so you aren’t caught off guard.
The benefit there is not only knowing some of the common foods to avoid, but also some that are found at restaurants that could catch them off guard and cause a problem.
Reason #3 The landing page is too busy or asks for too much information
The landing page is just a single web page that includes the information about the lead magnet and a place where they can enter their email address to get it.
It’s easy to want to include a lot of information on this page, but it’s not a sales page, so you want it to be succinct and to the point and not include anything that isn’t necessary.
3 common mistakes we see are:
- Too much text on the page
- Images that make the page look busy and detracts from the action you want people to take
- Asking for first name, last name AND email address
As far as too much text on the page, you want to include:
The title and subtitle (if you have one)
Who it’s for and what it will help them do
3-5 bullet points about the benefits of the resource
A box to enter their email address -ideally, email address only. The less information people have to fill out, the higher the conversions tend to be
You want this page to be very easy to scan and read quickly, so the reader can decide in a matter of a few seconds if it’s for them or not.
One way to make this easier is to use landing page templates that come with your email management system rather than trying to create one from scratch.
We also recommend that you share your landing page with a colleague or someone else who can give you feedback to let you know if it’s clear who it’s for, how it will help them and if it’s easy to read without looking too busy.
WHAT YOU CAN EXPECT IN THIS EPISODE
Whether you’re getting ready to create a brand new free offer or you have one that needs troubleshooting to improve conversions, you need a high-converting free offer.
To bring it all to life for you, we’ve included lots of real-life examples to make this 3-step process a breeze to implement.
In this episode of The Wellness Business Podcast you’ll discover:
- Our favorite resource for coming up with the perfect lead magnet title that grabs the attention of your dream clients and makes them believe they have to get their hands on it
- The most common mistakes made on registration pages that will affect the conversion rate, (these mistakes may cost you subscribers but they are easy to fix once you know what to focus on)
- What to include on your landing page, (and what not to include), as a way of getting the highest possible conversion rate
To save time, improve client results, and perfect your core coaching program, learn more in episode 344 of the Wellness Business Podcast!
READY FOR A POWER-HOUR COACHING CALL… BOOK YOUR CALL NOW
I still have ONE Power-Hour Coaching spot still available for January – SAVE $100
Want help with your niche, freebie, or email list building strategies… book a call with me
Why a Power-Hour with me?
You would be amazed at how much we can accomplish together in one hour. Together we’ll focus on exactly the things you need help with, (typically we can tackle your 2-3 objectives in 60 minutes).
We’ll strategize and you’ll walk away with a step-by-step implementation plan for quick results.
January Special – Save $100! DON’T WAIT!
There is only one spot left that includes the 20% savings, (that’s $100 off).
If you want to learn more so you can grab the spot so we can work on your business together, simply email me at firstname.lastname@example.org and I’ll send you all of the details and coupon code.
Links/Resources mentioned on the show:
Links to resources: