What would you say if I told you that I could boost your overall client engagement and enrollment with one simple improvement to your marketing strategy?
Would you be excited to learn what it is?
It involves your Facebook group and the customer journey that you’ve mapped out for your dream clients.
Being intentional with mapping out a customer journey is often overlooked by Health Coaches which means you’re leaving money on the table and not helping as many people as you could.
When you include your Facebook group as part of the customer journey you’ll find it’s one of the most effective ways to lead prospective clients towards working with you.
Because it’s a highly-effective way to build a relationship with your group members.
WHAT IS A CUSTOMER JOURNEY?
Maybe you’re new to all of this and aren’t sure what a customer journey is and how to create one.
The customer journey is another way of saying a marketing funnel, so you want to think of the customer journey as a way for people to go from first learning about you all the way to becoming a client. This will often take several touch points with you and it takes some time but preplanning the journey improves their overall experience in getting to know you..
Maybe they first learn of you on social media and then they click on your bio where they see a free guide or video series that can help them, and they get on your email list to receive the information. Somewhere in the follow-up of the free resource, there should be an invitation for them to take the next step to becoming a paying client.
For a deeper dive into customer journeys, check out our popular episode of The Wellness Business Podcast called Planning Your Customer Journey for Improved Client Attraction.
Being intentional with mapping out different customer journeys is often overlooked which means you’re leaving money on the table and not helping as many people as you could. Using your Facebook group as part of the customer journey is one of the most effective ways to lead prospective clients to the next step towards working with you because your group is a fantastic place to build trust and rapport and allow members to get to know you.
Want to really WOW your clients? Learn more tips to improve your customer journey
3 WAYS TO USE YOUR FACEBOOK GROUP AS PART OF THE CUSTOMER JOURNEY
Kathleen and I have three simple ways you can use your Facebook group as part of the customer journey:
1) Offer your lead magnet in your group to grow your email list and offer your services as the solution to their problem in the follow-up email series.
Growing your Facebook group or any social media following is important, but one of the most important goals is to grow your email list, so you can stay in touch. Just a couple of weeks ago, Facebook and Instagram went down for several hours and many online businesses worried about how they’d reach leads and clients through those platforms.
If your Facebook page, IG account or other platform was disabled for some reason, you would have no way to reach your followers. You don’t own your social media platform, but you do own your email list.
Offering an enticing free resource in your group is a great way to grow an email list full of warm leads, because they have already taken the first step in the customer journey to join your group.
2) Do free trainings / live Q&As to build trust.
You can do monthly free trainings in your group that are exclusive only to your group members, so it gives people a reason to join and stick around.
If you’re interested in learning more about using live video to grow your group and client list, you’ll want to register for my FREE A 5-Day Live Bootcamp For Online Business Owners Who Want To Use The Power Of Video To Sell Their Programs starting on November 8th, 2021!
3) Invite people to your group via social media and emails (and let them know when you are doing livestreams).
Since you now know that your Facebook group will be part of the customer journey, growing your group should be part of your marketing strategy on a regular basis.
If you’ve had questions about growing your Facebook group, check out these 3 Organic Ways to Grow Your Facebook Group
GROW YOUR FACEBOOK GROUP AND EMAIL LIST AT THE SAME TIME
On episode 227 of The Wellness Business Podcast we’re covering 3 ways you can use your Facebook group as part of the customer journey.
• Offer your lead magnet in your group to grow your email list and offer your services as the solution to their problem.
• Do free trainings/live Q&A’s to provide value, build rapport and trust.
• Invite people to your group via social media and emails (and let them know when you are doing your livestreams ahead of time.
But don’t just stop with this email. Be sure to listen into the entire episode because we’re also sharing tips on how to grow your group AND your email list with this same technique.
Tune in to learn how to apply these strategies in your business.
Links/Resources mentioned on the show:
Links to resources: