• Evergreen Workshop

If I told you that there is a way for you to pre-record a wellness workshop, offer it on-demand, and it would do your marketing for you, would you be excited about that?

Of course, you would… who wouldn’t!!!

Luckily, it is an option and that’s what we’re discussing this week on the podcast.

One of the most impactful ways I attracted clients as a health coach was by hosting a monthly live online wellness workshop.

It was one of the foundational pieces of my marketing strategy back then and in my opinion, it’s still a very viable strategy for coaches looking to grow their email list and consistently enroll clients into their paid programs.

PROS & CONS: 2 TYPES OF EVERGREEN WORKSHOPS 

Today we’re discussing the difference between live and evergreen workshops, and the 2 main types of evergreen workshops. When you deliver a workshop live, it’s exactly like it sounds. You’re delivering the content in real time, engaging with your attendees, and answering questions as they come in. In an evergreen scenario, the workshop delivery is recorded in advance and there is no live engagement with the attendees.

There are a few things you need to consider before deciding on your evergreen webinar type. You need to know what your goals are for this strategy. It’s always good to be intentional with your decisions when it comes to marketing your coaching business.

Is your goal based on marketing convenience, list building, or revenue generation?

Once you know you’re goal, it’ll be easier to decide which style of evergreen options you should embrace.

There are two types of evergreen workshops:

  • Using professional software like EasyWebinar (this is our example – multiple additional options to choose from)
  • DIY model using an online storage option like Dropbox.

Evergreen Type 1 – Using Professional Software 

When you choose software like EasyWebinar, there are many moving parts but it does have its benefits. This software is designed to make it appear as if the workshop is live, (even though it’s pre-recorded), which means that you’ll ultimately end up with more clients joining your coaching program. The live appearance using this software will lead to higher conversions. With that being said, this software is a lot of work to set up. The software requires you to have multiple email sequences in place. One that goes out before the workshop encouraging them to show up live, a “we’re live” email as one more reminder, and lastly a couple of follow-up email sequences based on whether or not they attended live or didn’t show up at all.

Let’s break down the pros and cons:

Pros:

  • It appears as if it’s live – your attendees will need to choose a date/time and register for that specific event.
  • Great email list builder
  • The software monitors if someone showed up and the length of time they stayed which is super helpful when it comes to analyzing the conversion rate

Con:

  • Software is pricey – $80/month (EasyWebinar)

This is a much more professional option and will convert at a higher rate. Meaning that whatever you offer at the end of your workshop will have more clients enrolling than if you choose to do the DIY option that we’ll discuss next.

Evergreen Type 2 – DIY Option 

One main thing you need to know about the DIY option is it’s much easier to design and can be set up quickly compared to the other option we discussed, but the conversion rate will be lower because the person watching knows it’s a recording.

The DIY option would be set up as an on-demand option. This means the future attendee would opt-in for the replay link and it would be sent to them immediately in an email. No need to choose a date or time. The emails required would include a delivery email with the recording link and then a follow-up email sales sequence that would promote the program for 5-7 days.

Let’s go over the pros and cons:

Pros:

  • This option is also a great list builder
  • No software expense – only online storage like Dropbox or Google Drive

Con:

  • This option is a trade-off. It’s easier to set up, but won’t convert nearly as well as the other option that appears live.

However, this is a great place to start if you’re just getting started since it has a low barrier to entry and can be set up more quickly.

Breaking it Down 

Here’s what you need to know before choosing either one of these options:

Before going evergreen you should deliver the workshop a few times live to get a high-quality recording that has been proven to convert attendees into paying clients.

This is a really important piece of the puzzle. I know that many coaches want to go straight to the recording option so they don’t have to feel out of their comfort zone by doing a live workshop but showing up live will improve your presentation skills and ultimately give you a better recording for your evergreen model.

EVERGREEN TO BOOST ENROLLMENT 

In episode 356 of The Wellness Business Podcast, we’re diving into the strategy of transforming live online wellness workshops into evergreen assets for marketing and client enrollment.

We’re covering a common question about pre-recording workshops as an evergreen model, exploring the benefits and considerations associated with offering a pre-recorded evergreen version vs. showing up live.

In this episode, you’ll discover:

  • The two most common evergreen workshop options and the pros/cons of each
  • The single most overlooked ‘must-have’ before implementing either option to increase overall conversion rates
  • Understanding the benefits and considerations of each approach in terms of list building, conversion rates, and setup complexity.

Let’s dive in. Grab your earbuds and let’s chat all things evergreen workshops.

WANT ME TO HELP YOU BUILD YOUR BUSINESS? 

That’s right! You and me, on a Zoom call, for an entire hour working on your wellness business. If you’re tired of going it alone or have a hurdle you can’t seem to get over, then a coaching Power-Hour with yours truly may be exactly what you need. 🎉

Why a Power-Hour with me?

Well… to overcome whatever challenge that is holding you back from reaching your business goals.

This year I’ve helped coaches overcome the following obstacles…

  • Refine her niche to a marketable ideal client who’s actually searching for help and has money to invest
  • Define her program offers, (including raising her prices to an appropriate level based on her experience)
  • Build out a profitable and congruent funnel that attracts her dream clients
  • Plan a 90-day marketing plan, (including social media, promos & list-building)
  • Email list clean up and plan for attracting the ‘right’ subscribers interested in joining her programs vs. a more general health crowd that is just looking for free information.

On your call, we’ll strategize and you’ll walk away with a step-by-step implementation plan for quick results.

If you want to grab your spot so we can make a custom plan specifically for your business
JUST CLICK HERE.

Enter Coupon Code: 100SPECIAL to receive $100 off.

Links/Resources mentioned on the show:

Karen’s Done-for-You Workshops

Coupon Code: PODCAST25

Links to resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page