Episode #97: 5 Steps To A Program Pricing Strategy That Will Actually Make Sales

ROBBI PARKER

I joined Digital Course Academy through your affiliate link simply because of the know, like, trust factor. It really was a no-brainer for me because I like the way you teach.

My favorite thing about your Bonus Experience was the weekly livestreams. Because our group was so small, it gave me the opportunity to have that one-on-one connection with you, which allowed me to get more done in DCA.

I consider you a mentor. You are always so encouraging, which helped me to get out of the weeds and see the bigger picture. You’re awesome!”

MONA MANDOUR

Since joining DCA last year I feel like there is a block that has shifted in me that has allowed me to become more courageous and confident in my belief system. When starting DCA I had nothing and had a lot of mental blocks that were stopping me but not now. That shift has led me to sign 7 new one-on-one coaching clients recently.

My favorite part of your DCA Bonus Experience was your private Facebook group. Your smaller group helped me learn a lot from the other members and in our group, I felt more grounded because you knew each one of us and we got to know one another. You always gave quick answers to our questions and helped us focus on what we should be working on. I appreciate, that as a coach, you don’t sugar coat things. I think it’s really valuable to have that access to you since you personally get involved with all of our questions and give quick answers.

DCA has given me the training and framework I need to create a brand-new program from scratch. I have decided to move forward on offering my program in a group format the way Amy teaches. DCA has expanded my view on how to repackage all of my content and expertise into new programs in the future.

MARINA NEWINGTON

Since going through DCA last year I have applied Amy’s principles to a few different courses. I created a workshop course and a spotlight course called Feed the Family Formula. Now I’m going back to the beginning of the program and starting with validation calls for a brand-new program I plan to launch this October. I’m using what I learned in the program to continue to create new paid offers in my business.

My favorite part of your DCA Bonus Experience was my one-on-one coaching call with you because you have so much wisdom to share and are very generous with your time and the way you personalize your advice. Your private Facebook group was very important as well because it provided the extra support that I needed while going through Digital Course Academy. Thank you so much Karen!

LISA MYERS BOEHM

I loved being part of your DCA bonus experience. The one-on-one coaching call, private Facebook group and meeting like-minded people to encourage me along the way was very helpful. Your Facebook group made things feel more personal because it was so much smaller than the big DCA group. I’m excited to use your Wellness Workshops as stand-alone options for my audience. I truly believe that I got more out of DCA because of your bonus experience package. It made DCA all that much better.

SHELLY HOUSKA

The Digital Course Academy program showed me everything I need to be successful now since so many people are looking for online learning options. It helped me see the big picture of what a Health Coach can do with their business and I’m totally grateful for that. I love that I now know how to package my expertise in a way that I can teach it online.

Since going through DCA I have come full-circle to finally figure out who my niche is and that feels amazing. It was such an eye-opening learning experience. I’m so glad I took advantage of it.

The #1 reason I joined using your affiliate link was because I knew you and had bought things from you in the past. I knew that you are a genuine person and coach. Having our own separate Facebook Group with you was the difference between struggling on my own and making progress each week.

You’re so patient with everyone and you truly want to see us have success and you are there to help us get it. My favorite part of your DCA Bonus Experience was my one-on-one call with you. That was the cherry on the top.

DR. NANCY MIGGINS

I had been wanting to create a course of my own so Amy’s Digital Course Academy came along at the perfect time for me. Since enrolling in DCA I created my program and ran it as a beta and quickly filled it to capacity with 20 clients. The participants were very active through the entire 8-week program and after conducting exit interviews I now have really good ‘before and after’ language for my future program launch.

The most beneficial part of your DCA bonus experience for me was the one-on-one Zoom coaching call because I’m somewhat analytical and I feel like I want to do everything right. Your coaching helped me get clarity so I could move forward which was very helpful. Sometimes I felt overwhelmed by the bigger DCA Facebook group offered through Amy’s program so I also appreciated your smaller group because my questions were always answered quickly. I didn’t have to wait and that’s super valuable to me.

JENNIFER MARCKS

Gluten-Free Marcks the Spot

The reason I joined DCA using your affiliate link is because I felt like it would make the experience 1000 times better and I was right. My favorite part of your bonus experience was getting on a one-on-one call with you. It really was the kicker of why I signed up so quickly. I felt like if I got to talk to you face-to-face that would be the best piece.

I also appreciated your Bonus Experience Facebook Group because you gave so much attention to each of us. I felt I had more personalized feedback and answers which was so helpful as I went through the program. I completed the DCA program because you pushed me through by encouraging me to make decisions and move forward.

Your tough love was great. I believe it was the right time for me to take DCA and I feel I’m set up for success. My program and webinar are 100% complete and I will be launching this fall.

SHONDA PALMER

Going through DCA with your support was very beneficial for me. I believe your bonus experience was the reason I finished the program. I needed your feedback and accountability in our smaller group to keep moving forward. You got me through it and answered all of my specific questions personally. While going through DCA I created a workshop course that I offered as a Black Friday special and enrolled 10 people. Since then I created a started course called, Quiet Your Mind, and I’ve run it two times. The first time I enrolled 10 people at $97 and the second time 10 people at $147.

I am now in the process of creating my signature course and plan to launch it this fall. One of my favorite parts of your bonus experience was our private Facebook group. I felt like you really got to know me. The engagement was amazing and I made friends that I still connect with after all this time. I believe the information and strategies that I learned from DCA is allowing me to shift my business from a one-on-one coaching model to offering group coaching programs. I love the flexibility and freedom it has given me and my business feels lighter and more fun. It has also allowed me to have an offer for the people that can’t afford to work with me one-on-one.

JENNA DALTON

Pre- & Post-Partum Fitness Coach

I started my business about two years ago to help new moms navigate the post-baby fitness world, because it can be confusing and also damaging to their confidence.

Prior to this, I had a personal training business, but it was a struggle to be constantly looking for (and keeping) clients. You never really knew if you were going to make an income, and with two young kids, I needed to make money but still have flexibility.

I first learned about Amy from an episode of her podcast with a fitness coach who had built a multi-million dollar business online. I was like, “Oh my goodness, I want that too!”

I knew I needed to create my online course, but I had no idea what I was doing. I didn’t have an idea, I didn’t know how to put it together, how to market it… nothing.

So I signed up for Digital Course Academy, and it was everything I needed all bundled together. I started from zero, and I got it all done by just following the steps. I did what Amy said to do, and it worked. I love her style, her approach… everything!

My first webinar, I got 130 people signed up, 10 people live, and no sales. But then I sent out e-mails with the structure that Amy laid out and it made the whole process so authentic and genuine. Every time someone would sign up, it was such an amazing feeling. I ended up making almost $3,000!

I honestly can’t believe that I created this in such a short amount of time. The way that Amy structured the program made it so simple, so easy, and so doable.

Before DCA, I felt totally scattered. I didn’t know how to make things work, or if it would actually make money. I was treading water for so long trying to figure out what to do in my business, and it’s like Amy just showed up and handed me a life raft.

It’s such a freeing feeling to know absolutely, without a doubt, that I have the potential to help thousands of women, and now I have the keys and system to do that… because of Amy.

TIANA SMITH

Mommy Boss Business Coach

I started my career in the music industry over 20 years ago, went to music college, and started my own record label. I was struggling financially, so I got my master’s degree in new media marketing and started taking on marketing projects, just to pay the bills.

My business really took off, I started getting awesome results for my clients, and I was getting lots of referrals. But working 1-on-1 with hundreds of entrepreneurs was very time consuming and I knew I needed to build a course that could be my main source of income.

A couple of years ago I saw one of Amy’s Facebook ads, and once I was in the webinar, I didn’t need any more convincing. I just said, “Put me in.” That’s how it’s been for me with all of Amy’s courses (and I bought them ALL).

I first signed up for Webinars that Convert, and I was totally committed to getting a return on my investment. It was important that I followed everything, because I paid for it on my own, and it ended up filling in a lot of gaps for me.

Right off the bat, there was a mindset shift that was like, “What can you do to multiply your efforts to get to that next step and really follow through on it?”

I didn’t have a huge list when I first started. On my first launch, I had about 1,000 people and over the course of the next few launches, I’ve built my list all the way up to 11,000. I just kept following Amy’s formula, and I’ve now made over $400,000 in sales the last several years !

Now I’m on track to have my first ever six-figure launch this year, I’m running a mastermind, I’ve got amazing affiliate partners, an incredible support team… and I’ve already bought a ticket to Paris to celebrate my next big launch!

LISA HAYIM

Nutrition & Wellness Coach

I’m a registered dietician (and accidental blogger) and never intended to become an influencer, but my work attracted over 83k followers on Instagram and it just kept growing.

I had a business partnership that looked good on paper, but in reality it just didn’t work. Our first online course development was a complete mess because we didn’t know what we were doing.

We had no strategy, it was expensive, and our videographer took months to get back to us. The partnership fell apart, I moved from NYC to DC, and that’s when things really started coming together.

I discovered Amy’s podcast and I immediately knew she was the direction I needed to go in. I bought DCA and stopped taking 1-on-1 clients so I could put my full attention on the creative process.

As a blogger, I had only ever offered things to my audience for free. I knew I wanted to create a signature course that could really make a difference for my followers, but we wanted to keep the price in a place my audience could handle.

My first launch was a five-week course priced at $129. I started with the first webinar… and it was total crickets. But I wasn’t going to give up. Six webinars later, I had converted over $13,000 in sales. And once the lessons started going out, there was so much buzz that I re-opened the cart and closed another $7,000 in sales. It was so addicting to watch the sales come in!

Before working with Amy, my process was so disorganized and uncertain. Everything was a scramble and there was a lot of guessing going on. It was like making important decisions by throwing darts at a board… it wasn’t going to get us anywhere.

Now I can honestly say that I have so much confidence and certainty in the direction I’m going. I can show up as a better leader for my team, and a better teacher for my students. And I can make money while I sleep.

There’s no doubt in my mind that Amy’s course is the best. It’s like she’s right there with you. Supporting you, covering every angle, every resource, and helping you set up the successful future you want.

To your breakout year,
~Karen

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