Imagine this… It’s last June and Kathleen and I are in the beginnings stages of our latest launch when our email deliverability success rate goes down the toilet.
Seriously! It plummeted big time.
Approximately 20% of the emails we were sending for our brand new video series we’re not reaching our subscriber’s inboxes.
At first, we thought it was a fluke but notification after notification continued to roll in and we quickly realized we are in BIG TROUBLE.
Day two of the launch rolls around and things only get worse.
The worst part about it was… (Oh wait, why am I telling you this story when you can hear the whole thing in this week’s podcast.)
Email is the most effective way to market your business. The key reason we want you to build your email list is so you can connect and nurture your email subscribers whenever you want.
But what happens when you do all the work to build an email list and your emails aren’t being delivered to their inbox, (just like what happened to us)? No good, right?
No worries my friend, we did all the research for you and identified the top 7 reasons why your emails are NOT reaching your subscribers.
In this episode, we’re diving into how to increase email deliverability.
Deliverability plays a key role in the success and failure of your email marketing campaigns. After all, no matter how many people are on your subscriber list and how compelling your copy and design is, if an email triggers a spam filter so it doesn’t hit the inbox, your subscribers will never see it!
In this episode, we’re sharing:
- 7 tips for increasing your email deliverability so your subscribers are actually seeing your emails
- How we solved a major email deliverability issue during our last launch, (you’ll want to know how to avoid this pitfall!)
- How to properly use links, text, and images in your emails
- How to master your emails subject lines to avoid spam-triggered words
Getting your emails into your subscriber’s inboxes is what matters and we’re telling you exactly how to make that happen on this week’s episode of The Wellness Business Podcast.
Go ahead and hit play so you can learn how to increase your email deliverability!
Links mentioned on the show:
455 Spam Trigger Words to Avoid in 2019
Episode 11 – The Importance and Methods to Building an Active Email Subscriber List
Episode 86 – List-Building Troubleshooting: Why More People Aren’t Signing Up for Your Free Offer
Links to resources:
Wellness Business Insider’s Club
