Did you know that you literally have 7 seconds when someone lands on your social media account to get them to pay attention to you, keep reading more, and to interest them enough that they keep scrolling through your account?
That’s why it’s so important to do everything you can to make sure your bio and page is as clear as possible, (no matter which platform you are on). That way when someone lands on your page they are like… ‘OMG this person, this business, is exactly what I need and am looking for and I want to learn more about what they are teaching’.
When you’re this crystal clear in your bio it also helps someone that is not right for you to know that and allows them to move on really quickly, which is okay too. (In other words, attract your dream clients and repel the rest.)
THE 5 ELEMENTS FOR WRITING A CLIENT ATTRACTING SOCIAL MEDIA BIO
The Boss Bio formula by Jasmine Star includes 5 elements. We’re going to go through each one and provide some examples to help bring each one to life.
Element #1: Get focused with your title
Choose clear over creative.
A great litmus test of your title is whether a 10-year old could understand what you do after reading it?
For example, if you’re a photographer, then put photographer in your title. Don’t use something creative like “purveyor of exquisite memories”.
If you’re that photographer and I land on your profile and it says ‘purveyor of exquisite memories’ rather than ‘photographer’ and I’m only hanging out there for 7 seconds, I’ll be honest, I’m not going to know what you do and I won’t be researching any further to figure it out.
As a ‘purveyor of exquisite memories’ are you a photographer, videographer, scrapbooker, journaler, storyteller… I have no idea and I’m not going to scroll through your feed to find out.
People want simple and easy. They don’t want to figure things out.
Element #2: List the benefit you offer for your followers
Pro tip: Your account isn’t about you… It’s about what your business can do for your followers so remember that when you write your bio.
Describe as succinctly as you can what benefit you and your program offer your clients. Think in terms of outcome.
Element #3: Who’s your account for?
You want people to land on your bio and say YES, this business or this coach is for me! Or NO, this business is not for me.
If that is happening, it means that your bio is crystal clear. That’s the goal!
When an account is tailor-made for your dream customer, there’s a higher chance of turning them into a paying client.
Element #4: Contact information
How do you want people to reach out to you? After reading your bio someone may want to contact you or connect with you more personally.
Do you want them to email you, call you, private message you? Pick one and add it to your bio.
(NOTE: We recommend NOT giving away your cell phone number. If you have a separate business number then great but you don’t want every person on social media being able to call you directly.)
Element #5: Link to your party favor a/k/a your freebie
In your bio you should give something away for free.
Before you ask for something, (the sale), you want to give something first.
We’re talking about your freebie.
When considering what freebie to give, ask yourself, ‘What could I give for free related to my program or service that would help my ideal client in some way?’
Remember, this is a test. If you try something and it works, great! If it doesn’t switch it out.
On Instagram you have the opportunity to share one link and one link only so you want to use it wisely. Think of this as a call-to-action. What’s the next step you want someone to take? We do not recommend putting your website link there because it’s just too open ended and general. That’s not really a call-to-action.
Be specific! For example:
- Grab this guide
- Listen to this recording
- Watch this video
HOW TO CREATE A GREAT SOCIAL MEDIA BIO FOR YOUR COACHING BUSINESS
In episode 292 of The Wellness Business Podcast, you’ll discover The 5 Elements For Writing A Client Attracting Social Media Bio.
Creating a crystal clear bio, that speaks directly to your dream clients, takes time and practice so we’re teaching you a 5-step process that will simplify things for you.
In this episode you’ll discover…
- The 5-element formula for writing a client attracting social media bio that will speak directly to your dream clients
- The do’s and don’ts of bio writing that will keep the process super simple and easy to implement
- Multiple examples of others in the health and wellness space that have crystal clear bios you can use for inspiration
There is no time like the present to rework your social media bio into a client attraction masterpiece. Grab your earbuds and let’s dive in!
Links/Resources mentioned on the show:
The Social Media Bio Cheat Sheet
Links to resources: