Digital Business Tools

Almost all business owners are faced with the tough choice of which digital business tools they will use to move their business forward. The truth is, the choice doesn’t have to be as difficult as you think it is.

The other day I was on a call with a health coach that is ready to take her business to the next level. We were discussing what program options were best for her at this stage in her business to meet her goals and then the conversation turned to digital tools. 

She shared with me that she had recently invested in a pricey email management system and was considering making a switch to another platform.

She was looking for the perfect fit.

I get it!

Choosing the right digital tools for your business and your budget can be a bit of a juggling act. 

They all have a list of pros and cons, (spoiler alert… none of them are perfect), so it’s a matter of weighing out which tools meet most of your needs and then jumping in with both feet.


There are several digital business tools I recommend for health coaches:

Email Marketing:

Client Management: 

Online Courses:


Organization and Project Management:

Webinars and Livestream Presentations:


With all of the possibilities out there, it can sometimes feel overwhelming having to pick which one is right for you and your business. Please know that whatever choice you make will be great and you shouldn’t let it hold you back or slow you down.

I’ve seen too many coaches fall into the trap of analysis paralysis when making a decision because they think there is ONE right answer when really that isn’t true. As a business owner, it’s important to give yourself permission to make a choice and if it’s not the right fit you can change your mind down the line.

Take it from me: I am not using the same tech or business tools I was using when I started my business. At this point in my business, I’m not even using the same set of tools I was using two years ago or last year.

Trust that your research into the tools you’re choosing for your business is good enough. Your business is an evolving and changing environment, and making a decision is an opportunity to learn and grow and should never be considered a failure.


When I started my business 10 years ago, I had no idea what digital tools were available, what the heck they did, and which ones were any good or worth the investment. I was a total online newbie. 

Nowadays, there are so many options – way more than there were 10 years ago, so this week on The Wellness Business Podcast, Kathleen and I wanted to share a few of our favorites with you in case you’re looking for some options to streamline and grow your business.  

Today, we’re going to share 8 of our favorite digital business tools in the following categories: 

  • Client management
  • Online coaching programs and courses
  • Email marketing
  • Organization and Project management
  • Graphics for social media
  • Webinars and livestream presentations

 Most of the tools we’re covering today either have a free version or a free trial, so you can test it out for yourself to see what you think.

PRO TIP: Whenever you’re trying to choose an online tool for your business give yourself one week. Do your research, analyze the pros and cons, and then make a decision. Never let it hold you back. There is no bad choice and down the road you can change your mind if your needs change.

Links/Resources mentioned on the show:

The Ultimate Health Coach Toolkit: 7 Essential tools to BOOST new client enrollment and INCREASE client retention

PracticeBetter. Use code: CLEARDESK for 20% off your first 4 months of a paid plan

Nudge Coach







Links to resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page