A personal brand business can often feel like an extension of ourselves. I’ve also heard it referred to as ‘another child’ or ‘someone’s baby’. It’s the same way with the programs you offer so trying to decide if you should create a new program or update an old one can be a daunting process.
When you think about where your wellness business was when you started it and where it is now, it probably isn’t the same.
Things change as your goals and revenue changes, but these changes also come with difficult decisions about whether it’s time to revamp things like your program or just retire it and create a new one.
It’s never easy to let go of a part of your business that you spent hours creating, marketing, and selling, but sometimes it’s just time to step away from what is no longer in alignment with your business goals and embrace the changes that will grow your business.
In this episode, you’ll learn:
- A 7-step process to help you decide if you should update a current program or create a new program to round out your program suite to be the best possible resource for your clients
- How to identify gaps in your customer journey that can be filled either by a new program or an update to an existing program
- The best approach for starting from scratch if you’re just getting started so you build out your customer journey in a methodical fashion
- How to deal with, and feel good about, saying goodbye to a program you’ve poured your heart and soul into
Saying goodbye to a program that you’ve poured your heart and soul into isn’t always easy but sometimes it’s necessary to keep evolving in your business, so if that’s you, you’re going to love this episode!
Listen in to this week’s episode as we walk you through our very own 7-step process to help you decide if you should create a new program or update the one you have.
Links mentioned on the show:
Episode 132 – Planning Your Customer Journey for Improved Client Attraction
Kathleen’s Coach with Confidence
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Links to resources:
Wellness Business Insider’s Club
The Wellness Business Podcast Facebook Page