Raise your hand if you want to reach more people online. 👋
Who doesn’t want to, right?
But here’s the thing that many coaches don’t consider when showing up on social media.
You don’t want to reach just ANY people online; you want to get in front of your ideal clients – the people who want to learn from and work with you.
If you have an online audience but they aren’t consistently engaging with you, this applies to you.
Attracting your ideal client online starts with knowing who you want to help and what goal you help them achieve or what problem you help them solve.
If you’d like help with choosing your niche, Episode 216: 3 Simple Steps to Nail Your Niche as a Health Coach can provide some tips. This is step one in marketing your business, so it’s not something you want to skip over.
Once you’re clear about that, it’s time to figure out how to reach as many people as possible.
TOP 5 STRATEGIES FOR AMPLIFYING ONLINE CONTENT
Maximizing your online reach is essential for getting your content in front of a larger audience to reach more people.
Let’s go over the 5 strategies to help you do just that.
1) Leverage other people’s audiences
Getting in front of other people’s audiences is one of the best and quickest ways to accomplish this.
One way is to be a guest on blogs like MindBodyGreen or any blogs of colleagues you know who have a similar audience. Maybe you know a personal trainer or physical therapist whose audience can benefit from your area of specialty. Reach out to them if they have a blog and see if they would be interested in having you share some helpful information with their audience.
They will typically promote the blog to their audience which helps you get in front of more people, and you would share it with your audience which helps you with your social proof and level of authority. This is also a benefit to the other person because they’ll be getting exposure to your audience as well. This is a great way to network and collaborate.
You can also reach more people by being a guest on podcasts. We covered how to get booked on podcasts way back on Episode 89: Insider Secrets for Getting Booked as a Podcast Guest. Be sure to check that out so you can get our insider secrets with you to help before you start.
2) Repurpose your content
We talk about this quite a bit on the podcast, but it can be overlooked. Use one piece of content in multiple formats. For example, turn a blog post into a video or a podcast episode, then also break it up into social media posts. That way you can reach audiences with different content preferences.
We do this for the podcast each week – we have the podcast as our main form of content, and we also use it for our blog posts, social media posts, emails AND reels or stories. So, this one format of content – is used 3 – 5 other ways. Decide which will be your main content medium, and other ways you can use it.
3) Host an online summit
While this is way more involved as far as the time involved and the tech, it is hands down the quickest way to grow your email list and get in front of brand-new people. It’s also a phenomenal way to network with colleagues and even meet new ones when you ask your summit guests for recommendations for other people who may be interested in being on the summit.
If you have a summit with 10 speakers and each one has an email list of 5,000 people, that’s 50,000 people you can get in front of from one event. I’ve seen summits that have as many as 25 speakers, so imagine how many new people you can reach.
There are companies and virtual assistants who specialize in handling most of the tech and logistics stuff, so if this interests you, see if you can find a recommendation for a VA who helps people run summits.
This applies to pretty much everything in business, but consistency with your content is important. Decide on a schedule that works for you. If you can’t post 5-7 days a week, commit to 2 or 3. Same with emailing your subscribers, if you can’t do weekly, stick with bi-weekly.
If you want to stay top of mind, people need to see your content on a regular basis – whatever that looks like for you. Be realistic, so you can remain consistent rather than being sporadic.
5) Run Facebook ads
While the first 4 tips we shared were free, there are times when you may want to invest in paid ads to reach more people. We often do this when we are promoting a webinar or challenge, so we can let as many people as possible know about it.
You can run ads to grow your email list too, and for that you would have a free resource to promote and your ad would share who the resource is for and how it will help them, and the link where they can sign up to get it.
The benefit of running ads is that you can reach more people, and it can be running behind the scenes 24/7. It takes some time to learn how to run ads, but if it’s something you want to do, I think it’s worth learning or outsourcing it to someone who can run them for you.
CONTENT CREATION THAT GROWS YOUR AUDIENCE
Maximizing your online reach is essential for getting your content in front of a larger audience.
When your content can be seen by more people, it gives you the chance to grow your following, build trust and rapport, while also growing your email list and enrolling more clients.
In episode 326 of The Wellness Business Podcast you’ll discover:
- How to leverage other people’s audience to get in front of new ideal clients
- Ideas for repurposing your content to save time and reach more people
- The quickest way to grow your email list while also boosting your credibility
If you want to increase your visibility online and reach more people by amplifying your content, listen to episode 326 of the Wellness Business Podcast!
Links/Resources mentioned on the show:
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