• Health Coach

Have you ever found yourself asking someone what’s the BEST way to get clients or the BEST way to fill your programs?

More specifically, are you someone that is always looking for the perfect or best way to do something specific in your coaching business?

When you believe that there is a best or perfect way to accomplish something, that translates into believing that there is only ONE way to get something done and that couldn’t be further from the truth.

I have worked with thousands of health coaches over the past several years and I’ve noticed some patterns and mistakes that are commonly made that hold them back from reaching their goals. Truth be told, I made some of these mistakes when I was new too, so I totally get it.

The problem is that these 3 mistakes are so easy to make that many coaches don’t even realize they’re making them, but they wonder why they are struggling to get clients and grow their business. If you’re someone that is looking for the ‘perfect’ way to build your coaching business and you’re struggling to get results, this is for you.


Mistake #1: Thinking there is one best way to do something.

Coaches often ask “What is the best way to….” or “What is the best_____”.

Here are a couple of examples. What is the best lead magnet? What is the best way to run my online program?

When we’re new at something, we’re afraid of making mistakes, so we want some level of certainty which makes sense, but the truth is that there is rarely one ‘best’ way to do something that works for everyone.

This could be due to your budget or it could be that the tech is too involved, or it could be something else. We like to ask ourselves this question when we’re trying something new for the first time: “What is the easiest way to get this done right now?”

Sometimes THAT is the best way and then you test it and see what you want to do differently down the road.

Mistake #2: Not launching a program because it’s not perfect yet.

I have been guilty of this in the past, so I know how easy it is to get hung up on the perfection trap. The best and quickest way to find out what works for you and your audience is to test it and get feedback to know what to add or change for next time.

Fear of imperfection or fear of making mistakes can hold us back from taking action and making progress. I encourage you to take messy, imperfect action as you figure out some of it as you go. You’ll be amazed at how much you’ll accomplish.

Your clients don’t care about the tech, the graphics, what type of platform you use, and the little things we tend to get hung up on; they just want your help.

​​Mistake #3: Not having a clear niche you can easily describe, and one that people understand.

I see a huge difference in the level of success with coaches who have a specific niche and those who do not. Why is this?

When you aren’t clear about who you help and how, your message gets lost and buried and does not stand out to grab their attention.

But when you carve out a specific niche and you help solve a particular problem you know your ideal clients have, you will attract those people because they want to learn more about your area of specialty or expertise.

If you haven’t gotten clear on your niche yet, check out this 3-part guide:

Part 1: The Difference Between Your Niche, Marketing Message, and Offer

Part 2: How To Determine If Your Ideal Clients Actually Want Your Help

Part 3: 3 Steps to Identify Your Marketable Ideal Client


In episode 277 of The Wellness Business Podcast, you’ll discover:

  • 3 common mistakes health coaches make that are sabotaging their success (and they probably don’t even realize it)
  • The best and quickest way to get feedback and input on your plans and ideas
  • The question we ask ourselves to help us make decisions every time we feel stuck
  • The #1 thing that holds coaches back from taking action and moving forward, and what to do about it

Be sure to listen to this week’s episode of the podcast so you can conquer these common mistakes.

Links/Resources mentioned on the show:

Episode 265: 3 Simple Steps to Validate Your Niche Marketing Message

Links to resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page