The Difference Between an Audience Member and an Actual Lead

The Difference Between an Audience Member and an Actual Lead

SPOILER ALERT! Every follower you have on social media is NOT an actual lead or prospective dream client. It’s important to be clear on the differences between who is just an audience member vs. someone that is an actual lead so you know where to spend your time.⁠ One... [ read more ]
Are your Facebook Analytics Accurate & How To Verify Your Results?

Are your Facebook Analytics Accurate & How To Verify Your Results?

I think most of us have a love-hate relationship with social media. Particularly Facebook, because it seems like they’ve switched gears so many times and in some cases left us wondering what is going on. If I’m being honest, I have the same feelings as you when it... [ read more ]
How to Use Live Office Hours in Your Facebook Group to Increase Engagement

How to Use Live Office Hours in Your Facebook Group to Increase Engagement

Facebook groups are the perfect way to invite your ideal clients to get to know you and learn more about your program offers. When you use a group to build the know, like, trust factor, you move your potential client through the customer journey with you at a much... [ read more ]
Why We Stopped Running Facebook Ads And What We Are Doing Instead

Why We Stopped Running Facebook Ads And What We Are Doing Instead

I’ve stopped paying for Facebook ads and so has Kathleen. After running Facebook ads for many years without a break because they worked so well, I have stopped paying for Facebook ads. There has been a shift with the platform over the last year that has caused both of... [ read more ]