The Difference Between an Audience Member and an Actual Lead

The Difference Between an Audience Member and an Actual Lead

SPOILER ALERT! Every follower you have on social media is NOT an actual lead or prospective dream client. It’s important to be clear on the differences between who is just an audience member vs. someone that is an actual lead so you know where to spend your time.⁠ One... [ read more ]
Are your Facebook Analytics Accurate & How To Verify Your Results?

Are your Facebook Analytics Accurate & How To Verify Your Results?

I think most of us have a love-hate relationship with social media. Particularly Facebook, because it seems like they’ve switched gears so many times and in some cases left us wondering what is going on. If I’m being honest, I have the same feelings as you when it... [ read more ]
3 Simple Steps to Validate Your Niche Marketing Message

3 Simple Steps to Validate Your Niche Marketing Message

Many coaches overlook or ignore the niche part of their business even though it is the most important and vital aspect of having a business. What is true for all of us as online business owners is if we aren’t crystal clear on who are business is designed to serve... [ read more ]
How to Use Live Office Hours in Your Facebook Group to Increase Engagement

How to Use Live Office Hours in Your Facebook Group to Increase Engagement

Facebook groups are the perfect way to invite your ideal clients to get to know you and learn more about your program offers. When you use a group to build the know, like, trust factor, you move your potential client through the customer journey with you at a much... [ read more ]
How to 10X Organic Reach and Engagement on Facebook

How to 10X Organic Reach and Engagement on Facebook

Over the past 3-4 years, most of us have noticed a significant decline in our Facebook engagement and organic reach. In 2018, Facebook made an announcement that they are changing the algorithm and they stated: “We are no longer about content, we are about... [ read more ]