Why We Stopped Running Facebook Ads And What We Are Doing Instead

Why We Stopped Running Facebook Ads And What We Are Doing Instead

I’ve stopped paying for Facebook ads and so has Kathleen. After running Facebook ads for many years without a break because they worked so well, I have stopped paying for Facebook ads. There has been a shift with the platform over the last year that has caused both of... [ read more ]
Best of: What You Need to Know Before You Run Facebook Ads

Best of: What You Need to Know Before You Run Facebook Ads

Before you run Facebook ads, there are some important foundational basics you want to understand, so you aren’t throwing your money away. Imagine for a moment that you’re standing in front of a slot machine and for every dollar you put in you get two dollars... [ read more ]
Kathleen’s Process for Troubleshooting a Poorly Performing Facebook Ad

Kathleen’s Process for Troubleshooting a Poorly Performing Facebook Ad

If I’m being honest I’ve had more strikeouts with Facebook ads than homeruns. In truth that’s how it is for everyone. Once you’re ready to start investing money into Facebook ads you have to be willing to do some testing before you’ll get it dialed in perfectly. When... [ read more ]
Facebook Advertising: How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready

Facebook Advertising: How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready

The boost post button has to be one of the most controversial options for Facebook advertising. If you listen to one expert they’ll have you believing you’re wasting your money. Listen to another expert and it sounds like the next best thing to sliced bread. So, who’s... [ read more ]
How to Use Facebook Ads to Turn Your Video Views into Paying Clients with Zach Spuckler

How to Use Facebook Ads to Turn Your Video Views into Paying Clients with Zach Spuckler

  We love leading by example on The Wellness Business Podcast and today we’re sharing our Facebook ads secret weapon with you. A few months ago Kathleen and I invested more than we’ve ever done before in running Facebook ads for our latest launch and we learned a... [ read more ]
5 Rookie Mistakes Online Business Owners Make When Using Social Media To Grow Their Business And How You Can Avoid Them

5 Rookie Mistakes Online Business Owners Make When Using Social Media To Grow Their Business And How You Can Avoid Them

After 4 years of using social media to build my business, you can bet that I’ve made almost every mistake in the book! I want to share some of those rookie mistakes with you here, along with specific tactics, to help you seamlessly bypass any unnecessary challenges... [ read more ]