5 Ways To Overcome The Email Open Tracking Issue Due To The iOS15 Update

5 Ways To Overcome The Email Open Tracking Issue Due To The iOS15 Update

When’s the last time you reviewed your email analytics? You know the ones I’m talking about – Open Rates & Clickthrough Rates Chances are if you haven’t looked at them lately you are in for a huge shock because they have inevitably dropped way down. But... [ read more ]
7 Ways To Improve Email Deliverability

7 Ways To Improve Email Deliverability

  Imagine this… It’s last June and Kathleen and I are in the beginnings stages of our latest launch when our email deliverability success rate goes down the toilet. Seriously! It plummeted big time. Approximately 20% of the emails we were sending for our brand... [ read more ]