Why We Stopped Running Facebook Ads And What We Are Doing Instead

Why We Stopped Running Facebook Ads And What We Are Doing Instead

I’ve stopped paying for Facebook ads and so has Kathleen. After running Facebook ads for many years without a break because they worked so well, I have stopped paying for Facebook ads. There has been a shift with the platform over the last year that has caused both of... [ read more ]
BEST OF: The 4-Part Testimonial Formula That Converts Skeptics Into Paying Clients

BEST OF: The 4-Part Testimonial Formula That Converts Skeptics Into Paying Clients

What’s one thing that gives you social proof and builds your credibility faster than anything else? It’s called Client Testimonials…Client testimonials are like gold for your business. They provide social proof that past clients have had positive results when working... [ read more ]
How to Use Challenges To Fill Your Paid Program

How to Use Challenges To Fill Your Paid Program

If you’ve ever wondered what’s the “BEST” way to enroll clients into your paid program, the answer may just be challenges. While I don’t necessarily believe there is such a thing as a ‘best’ way, (because you have your own unique style), I do think that challenges... [ read more ]
Align Your Program Sales Message For More Sales

Align Your Program Sales Message For More Sales

  There is nothing worse than working for weeks or even months on a launch that delivers unremarkable results. Avoiding that kind of disappointment starts with learning how to align your program sales message for more sales. More than likely you’ve promoted a... [ read more ]
How to Use Facebook Ads to Turn Your Video Views into Paying Clients with Zach Spuckler

How to Use Facebook Ads to Turn Your Video Views into Paying Clients with Zach Spuckler

  We love leading by example on The Wellness Business Podcast and today we’re sharing our Facebook ads secret weapon with you. A few months ago Kathleen and I invested more than we’ve ever done before in running Facebook ads for our latest launch and we learned a... [ read more ]
How Paola’s 30-Day Online Program Earned Over $10,000 – Part 2

How Paola’s 30-Day Online Program Earned Over $10,000 – Part 2

  Last week we took you inside a recent launch of one of your fellow health coaches, Paola, to share how she used her 30-day online program to generate over $10,000. If you haven’t had a chance to listen I recommend listening to that episode before clicking play... [ read more ]