BEST OF: How to Avoid (or Bounce Back From) Burnout

BEST OF: How to Avoid (or Bounce Back From) Burnout

Can I be totally honest with you? I’ve been burning the candle at both ends for a number of months now. Even though I know that I have to be intentional with time for rest and rejuvenation, there just hasn’t been much time left over after my family and business... [ read more ]
How to Make Your Program Irresistible by Defining the Promise

How to Make Your Program Irresistible by Defining the Promise

Want to know the secret of making your program more compelling and ultimately irresistible to your ideal client? Well friend, it’s called your program promise. The best way to describe what I mean by program promise, is the outcome or result they can expect if they... [ read more ]
A Behind-The-Scenes Look At Kathleen’s Recent Webinar Launch

A Behind-The-Scenes Look At Kathleen’s Recent Webinar Launch

Can we just agree that launching is hard, especially when it’s a webinar launch? There are so many moving parts that line up more like a choreographed dance than a marketing campaign.   If you’ve done any type of promoting you know that there is a lot involved.... [ read more ]
Align Your Program Sales Message For More Sales

Align Your Program Sales Message For More Sales

  There is nothing worse than working for weeks or even months on a launch that delivers unremarkable results. Avoiding that kind of disappointment starts with learning how to align your program sales message for more sales. More than likely you’ve promoted a... [ read more ]