Why We Stopped Running Facebook Ads And What We Are Doing Instead

Why We Stopped Running Facebook Ads And What We Are Doing Instead

I’ve stopped paying for Facebook ads and so has Kathleen. After running Facebook ads for many years without a break because they worked so well, I have stopped paying for Facebook ads. There has been a shift with the platform over the last year that has caused both of... [ read more ]
3 Ways to Use Your Facebook Group as Part of the Customer Journey

3 Ways to Use Your Facebook Group as Part of the Customer Journey

What would you say if I told you that I could boost your overall client engagement and enrollment with one simple improvement to your marketing strategy? Would you be excited to learn what it is? It involves your Facebook group and the customer journey that you’ve... [ read more ]
Best of: What You Need to Know Before You Run Facebook Ads

Best of: What You Need to Know Before You Run Facebook Ads

Before you run Facebook ads, there are some important foundational basics you want to understand, so you aren’t throwing your money away. Imagine for a moment that you’re standing in front of a slot machine and for every dollar you put in you get two dollars... [ read more ]
Kathleen’s Process for Troubleshooting a Poorly Performing Facebook Ad

Kathleen’s Process for Troubleshooting a Poorly Performing Facebook Ad

If I’m being honest I’ve had more strikeouts with Facebook ads than homeruns. In truth that’s how it is for everyone. Once you’re ready to start investing money into Facebook ads you have to be willing to do some testing before you’ll get it dialed in perfectly. When... [ read more ]
Facebook Advertising: How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready

Facebook Advertising: How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready

The boost post button has to be one of the most controversial options for Facebook advertising. If you listen to one expert they’ll have you believing you’re wasting your money. Listen to another expert and it sounds like the next best thing to sliced bread. So, who’s... [ read more ]
Ask Us Anything – Holiday Sales, Online Programs, Grow An Email List From Scratch

Ask Us Anything – Holiday Sales, Online Programs, Grow An Email List From Scratch

  Have you noticed how everyone is talking about it being the 4th quarter and how you should be focusing on your holiday sales plan before we wrap up 2019? If it’s top on your mind because the reminders are everywhere you’re going to get a lot out of this week’s... [ read more ]