If you want more people engaging with you, getting on your email list, and signing up for your paid programs, knowing how to add a call to action is not only important, it’s necessary if you want to move people to take the next step with you.
A call to action lets people know what they should do next, and when you nail this, you will see a huge shift in the way people respond, which can also have a dramatic impact on the growth of your business.
‘Coaching’ Your Clients to Take Action
A call to action is not always about promoting a paid program. CTAs are really about guiding people to the next step in your customer journey or funnel and inviting your followers to another touchpoint with you.
It seems simple, but when you think about it, everyone is busy and they are bombarded with information, so your message will get lost or overlooked if it’s not obvious what action they should take.
Here are some examples of CTAs:
• Invite to read one of your blog posts
• Join your Facebook group
• Promote a free offer, like a challenge or resource
• Register for a webinar
• Answer a question
The options are endless, but the purpose is the same: Your followers are looking at you to help guide them to the next step. They can’t read your mind, so it is so important for you to make it simple and clear for your ideal clients to take action.
Always Include a Call to Action
As you’ve probably already figured out, your CTA doesn’t need to be anything fancy and it certainly doesn’t need to lead to a paid program or offer. That’s why I always recommend having some sort of call to action that engages your followers and ideal clients.
I want to share a huge oversight of mine that I had recently when I was putting together an outline for a livestream that I was doing last week in my Facebook group.
I’ll be honest, I was in a rush and I was kind of throwing it together at the last minute. I knew the topic I wanted to teach but I kept procrastinating drawing up my outline, (#mybad).
I pulled it together literally five minutes before I was supposed to go live and as I was reviewing it one last time before hitting the “Go Live” button when I realized I made a huge mistake. I hadn’t included my call to action.
I never go live, (or even post on social media for that matter), without knowing what call-to-action I’ll be using and what next step I want my viewers to take.
The CTA for this particular livestream was to visit the sales page for my Wellness Workshops to take advantage of a sale I was having.
Because of that livestream I made several additional sales but imagine if I would have never given my viewers the exact instructions of what to do next? I’m sure the outcome would have been much different and I would have lost sales.
The same is true for you. If you want more people engaging with you, getting on your email list, and signing up for your paid programs, you should always include a call to action.
Everything You Need to Know About a Call to Action
This week on The Wellness Business Podcast we’re teaching you everything you need to know about calls-to-action.
In this episode, you’ll discover:
- What a call-to-action is and why it could be a missing piece of the puzzle for you in regards to how much engagement and follow-through you get from your followers
- How to use calls-to-action in your content and social media posts for better results
- Examples of effective calls-to-action you can use right away
- How to increase engagement, leads and sales with the right CTA’s even if you’re brand new to the wellness space
Tune in to learn how this simple but effective strategy can make a huge impact in your business. (Note: This is my CTA for this blog post!)
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