IMPATIENCE

Building A Business: Are You Patient Enough?
By: Karen Pattock

Building a business of our own is a dream many of us have for ourselves. The feeling of setting our own hours, not answering to anyone else and making the big bucks is what draws so many people to start their own business. The biggest thing I notice is that many of the Health Practitioners I work with aren’t patient enough when building a business.

In Monday’s episode of KarenPattock.TV I asked you if your company has “multiple personality disorder”. In that episode about branding your health business, I was referring to your social media connections. But today I want to talk about “multiple personality disorder” in your business from another perspective.

Let me ask you a question, “Are you being patient enough with growing your business or are you expecting everything to happen immediately?” Take a moment to answer that question because it’s an important one.

Many health practitioners that I meet are trying one thing and then trying another and the next thing they know they’ve been part of three or four different direct sales companies, they’ve changed their target market several times and they can’t understand why nothing is working. That’s “multiple personality disorder”.

Building a business takes time and more importantly it takes consistency. If you are constantly changing your message how will a potential client ever know if you’re the right person to help them? That said, I’m certainly not advocating stagnating yourself by not growing and expanding your business. What I am saying is that first and foremost you need to decide what your core message is and build from there.

When you are building a business you should be adding new features, products and services all of the time. That’s how you stay fresh within your market. This can be in the form of things you create yourself such as trainings, webinars, classes or it can be products and services that are produced by another company that you are aligning yourself with. That’s the sign of a healthy business. However, as you make decisions in your health business you MUST give each one the time and effort it deserves before you decide to move on to something else.

Here are three tips you can use to be sure you’re giving your latest focus a fair shake before moving on to the next best thing.

Tip #1: Consistency

Take time to be consistent in your communication efforts. I talk a lot about this in my training Secrets, Tools & Methods To Create Killer Blogs & Newsletters. It’s that consistency that builds trust with your audience. Don’t make everything you say or write about your product or service. Instead mix it up between business, support & personal information. This goes for your newsletters as well as your social media posts.

Tip #2: Message

As I mentioned before your must decide on a core message. For example, my core message is that I help Health & Wellness Practitioners build and grow their businesses. From there I can try different approaches for expanding that core message with a variety of products and services. If I don’t have the expertise in a certain area I may decide to promote someone that does if it would be helpful to my audience. Think strategically about how each decision you make will or will not benefit your followers.

Tip #3: Don’t Be Afraid To Ask

There are some people that sell, sell, sell all day long. That’s all they do and frankly that can get boring really quickly. Then there are others that believe that if they mention their product, service or company one time that should suffice and everyone should come running to work with them. That’s not the way it works. It starts with your core message and consistency then moves into strategically integrating what you have to offer, all while being authentic with your audience. Your followers need direction and reminders… REGULARLY! Don’t be afraid to ask them to visit your Facebook page, your website or your sales page. It’s the key to success.

Building a business takes patience. It doesn’t matter if you’re building an online business or if you have an actual location. It takes time to build a reputation, get the word out and get the momentum going in any business. On average it takes two to five years to really build that amazing foundation that so many of us desire for our businesses.

I encourage you to implement these three tips immediately into your daily routine. I would bet that within 30 days you will begin to see that momentum already starting to take place.

Post below your thoughts and comments to this article. What stood out to you as it relates to your business? Share so we can all learn from one another.

With love & support,
Karen Pattock

Karen

 

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