One of the easiest options for getting an influx of new clients for your new beta program is to run a beta launch. I’ve been using this strategy for years and it works like gangbusters.

If you’re thinking about launching a new program this year or relaunching a past program again, you’ll love this step-by-step episode of The Wellness Business Podcast where we walk you through everything you need to know to beta launch your next program.

Benefits to Beta Testing Your Program

  • Test an idea or concept before going all in on creating a program
  • Getting to know your clients more intimately before launching to a bigger audience
  • Witnessing the transformation that your course content actually causes in other people
  • Collecting case studies or testimonials
  • Determining how much interaction will be needed from you during the rollout of your big program
  • Getting cash flow in order to make additional purchases (ie: building out a membership site)
  • Gives you proof of concept
  • Spotlights any holes in information or where your clients need more support

Winning with A Beta Program Test

Your beta testers have the opportunity to help you shape the program, which comes with incredible perks.

  • Better program price in exchange for participation and feedback
  • Makes your beta testers feel like part of the process
  • Advanced access to the content
  • Free access to “final program content”

As I mentioned, I’ve run several beta programs over the years and with that experience comes knowledge. Let me share some of my best tips with you.

3 Tips For Running a successful Beta Program

  • Be transparent with your clients that it is a beta program
  • Be clear with participants what the expectations are for them and you
  • Offer reduced pricing to sweeten the pot
  • Embrace feedback & criticism with an open mind

This episode of The Wellness Business Podcast is part one of a two-part series so get ready for a blueprint that will take you through the entire process.

In this episode you’ll discover:

  • The benefits of beta testing your programs (new + old)
  • How to use imperfections to your advantage
  • Validate your methods – Testing before going all in!
  • Turn beta testing into revenue
  • Getting to know your clients better through testing/feedback
  • Find weaknesses in your information and where clients might need more support

If you plan to launch any type of coaching program, be sure to listen to this episode.

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Links mentioned on the show:

Freebie: “8 Step Beta Program” Mapping Workbook

Links to resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page