If you were to put yourself in the shoes of your ideal client, what would you be looking for in a coach?
Maybe it’s someone that exudes confidence and makes you feel like they have a plan in place and totally have your back.
Or maybe you’re looking for someone that holds you accountable and isn’t fooled easily by your excuses or limiting beliefs which under the circumstances will help you reach your goal more quickly.
For me, it’s someone that has a plan, is open-minded but focused, and keeps me heading down a path toward what’s in my best interest.
More than likely, you’ve heard us discuss the importance of defining your ideal client identity on some of our previous episodes of The Wellness Business Podcast.
This topic comes up a lot because it truly is one of the most important decisions that you can make when starting your business. When you know who it is that you want to work with most, you can be crystal clear in your marketing language so those people will be instantly attracted to you.
With that in mind, we felt like it was time to circle back around to this topic on this episode of The Wellness Business Podcast. We’re putting an entirely new spin on how you can define your ideal client and we want to share it with you.
Join us as we pull back the curtain on one of our Wellness Business Accelerator lessons called: How to Finally Nail Your Niche Within 30 Days to Fill Your Program, to teach you our unique approach to defining your marketable ideal client identity.
DEFINING YOUR TARGET MARKET AS A HEALTH COACH
In episode 300 of The Wellness Business Podcast, we are focusing on defining your target market and attracting your ideal health coaching clients.
In this episode, you’ll discover…
- A limiting belief trap that many coaches fall into as it relates to defining their target market that holds them back from targeting the right people that lead to higher program enrollment
- Our signature formula designed to help you decide what makes an ideal client identity valuable in the sense that they can easily be converted from a follower into a paying client
- How to add layering to your target market, that takes an otherwise vague ideal client identity to laser-focused and crystal clear so it’s easy for someone to say, “yes, that’s me”
Grab your pen and paper and let’s dive into this very step-by-step episode that will help you define your target market in no time.
Links/Resources mentioned on the show:
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