There is nothing worse than working for weeks or even months on a launch that delivers unremarkable results. Avoiding that kind of disappointment starts with learning how to align your program sales message for more sales.
More than likely you’ve promoted a course or coaching program in the past that didn’t enroll nearly the number of clients that you had hoped.
It’s easy to feel like everyone else has this all figured out and somehow you’re behind the marketing curve. I know this because it’s happened to me too.
In this week’s episode of The Wellness Business Podcast, we’re breaking down and unpacking an episode of the Mind Your Business Podcast with Jasmine Star where she discussed what went wrong during her program launch earlier this year.
We’re also discussing how she successfully dug herself out of her “launch freefall” with a Facebook live that was seen over 13K times within 24 hours… and her sales started to go crazy!
She shared a very unique marketing strategy that ultimately saved her launch which we are in turn sharing with you.
You’ll find out:
- How Jasmine Star’s webinar registrations were higher than normal, yet her conversions were dramatically lower than expected… and how she turned it around to reach her goals
- The importance of bridging the gap between what you’re promoting and what you’re selling so that they’re aligned, (this is a total gamechanger!)
- How to create an offer that is so irresistible that your potential clients can’t say no to your program
- Alignment in every marketing campaign is key so we share our personal process for making sure our promotion material is perfectly aligned with the program we are offering
The information you’ll hear in this episode will change how you look at your next launch or promotion, so hit play and tune in!
Links mentioned on the show:
Interview with Jasmine Star about Instagram – Episode 117
Links to resources:
Wellness Business Insider’s Club
