• Setting Goals

Can you remember a time in your life when you set a goal for yourself and you followed through on a plan to reach it?

Or maybe there was a target date set for you that was not up for negotiation.

Like having a baby…

…in 9 months that baby is coming whether you’re ready or not. LOL!

But when it comes to setting and reaching goals in your business it may be more difficult to stick to a plan to reach your target.

So let me ask you a question.

When you hear the words ‘goal setting’ does it make you feel a little uncomfortable or does it excite you?

I’ve worked with hundreds of coaches over the years and what I know for sure is that most of them had an aversion to goal setting especially when it comes to their business.

If that was the case, I tried to dig a little deeper to see if the words “setting intentions” felt better to them. Oftentimes, the answer was yes.

So why do so many of us get hung up on setting goals?

I wasn’t always a goal-setter either. In fact, I was someone who avoided them at all costs in the first several years of my coaching business.

Hey, I’ll be the first to admit that it can be easy to avoid setting goals in your business because maybe you don’t know what types of goals to set, or you don’t want to be disappointed if you don’t reach them. For me, it was the latter.


This week on the podcast we’re going to cover 3 important types of goals to set in your business, so you have a place to start.

1) How much revenue do you want your business to generate each year?

You can have different timelines for this such as your income goal for the next 12 months, or how much you want to earn from an upcoming launch, etc. Break that down into a monthly goal and how you can get there.

For example, if your initial goal is to earn $2,000 a month, you can reach that with 5 clients at $400 per month or 10 clients at $200 per month. You can also reach that with a combination of 1-on-1 clients and your online group programs or membership. Setting income goals is the first step to coming up with a plan to put the pieces in place.

I like setting 3 levels of goals: low, medium and high. This kind of takes some of the pressure off of having to reach one goal and you either reach it or you don’t.

The low goal is one you feel pretty confident you can reach.

The medium goal is one that will be a little of a stretch, but it would be nice to reach it.

The high goal is one that would be amazing if it happened.

Goals aren’t intended to make you feel like you’ve failed if you don’t reach them – but they serve as a way to measure results, so you know what’s working well and what you can do differently next time. It’s just data that you use to decide how to move forward. There will always be things you want to change, especially when you’re starting out.

2) How many new email subscribers do you want to get each month?

Your new subscribers are new potential clients, so having a focus on growing your email list each month will help you build your business. If you have an email list and you aren’t growing it each month or it’s shrinking because people unsubscribe – it’s just part of the process.

In order to have a growing and active email list, bringing new people in each month is critical.

So, what would be a low, medium and high goal of new subscribers for you? Your goals may change if you’re running Facebook ads or you’ll be a guest on a podcast or an online summit where you know you’ll be getting in front of a new audience.

How many times per month are you promoting your free offers, so your followers know about it?

Again, when you set a specific goal, you can reverse engineer a plan to reach it.

3) How many hours per week or days per week you’ll work on your business?

This is important to do because working 7 days a week long term is a recipe for burnout.

When you decide how many days a week you want to work, you can look at the tasks and projects that need to get done and decide what you can delegate and outsource.

How many weeks do you want to take off? Be sure to put it on your calendar, so you can work your schedule and promotions around it.

Growing a business requires you to wear a lot of hats and the fewer hats you have to wear, the more you can focus on the things that only you can do such as work with clients, show up on video on social media, do podcast interviews, deliver workshops, etc. Setting goals will be the structure that keeps you on track.


We have created an exclusive free live training for you that will give you a ton of CLARITY and an action plan for getting clients:

3 SECRETS Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023

This FREE Training is the one of the best resources we’ve ever created, and we can’t wait to share it with you!

In this free LIVE training, you’ll discover:

1) The #1 strategy you MUST have in place to stand out and attract a steady stream of new clients each and every month

2) How to easily and effortlessly lead prospective clients to the next step towards working with you

3) The biggest thing that is likely preventing you from filling your coaching programs that you probably aren’t even aware of (and what to do to fix it)

We have two different days and times, so you can choose the one that’s best for you.

We have October 17th and October 18th, and those who join us live will get an awesome bonus.

Click here to save your spot 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023


The best part of having your own business is that you get to decide how you want to run it. So being intentional with your goals is key so that you don’t end up with a business that is running YOU.

In episode 328 of The Wellness Business Podcast you’ll discover:

  • 3 important types of goals to set for your business that will teach you how to be more productive without burning out

  • Our secret for setting goals that are achievable and challenging all at the same time (this is the secret sauce that will have you excited to set and reach goals in every aspect of your business)

  • The one goal to set that will help you continue to consistently grow your audience, ultimately contributing to your overall revenue

It all starts with setting goals, learn more when you listen to episode 328 of the Wellness Business Podcast!

Links/Resources mentioned on the show:

3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023

Links to resources:

Wellness Business Accelerator

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page