5 Tips For Building A Business On A Budget
By: Karen Pattock

Some people are born with an entrepreneurial spirit. Others don’t start to feel the pull until later in life. Either way, once the entrepreneurial bug has bitten you, you’ll never be the same again. One of your first tasks when you’re just starting out and funds are tight is learning how to build a business on a budget.

Albert Schweitzer once said, “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”

While his words can apply to most anything in life, I believe it’s especially true when you own your own business.

I’ve owned my own business for many years and I’m still amazed how easy it is to get caught up in purchasing programs, products, services and equipment before you are even making money. (They all sound so good don’t they?) But here’s the kicker…. they are only GOOD if you use and can afford them without breaking the bank.

I’ve put together a list of 5 tips for anyone just getting started in business that wants to do it wisely and with a budget in mind.

Tip #1: Create A Start-Up Budget

When you’re first starting out you will need to invest a certain amount into your business to get rolling. Priority number one is to sit down to calculate what that investment must be to get you to a place of earning income. Businesses starting out nowadays definitely need to build an online presence. With that in mind, you’ll need the following items:
Smart phone, (so you can conduct business wherever you are)
Desk / folding table

Tip #2: Website

You most definitely need a website. No exceptions! Your website will be the central hub of your business. It’s where you will send people to find out more about you and the services you offer.

You don’t need to invest a ton of money to get your website started. Start with a WordPress website that has a home page, about page, contact page and product/services page. Nothing flashy…. just clean and crisp so readers can learn more about you.

Tip #3: Online Post Scheduler

Use Hootsuite for interacting regularly with your online followers. It’s also a great way to continue to grow your following. More followers = more clients.

Hootsuite is a great tool that offers a free version, (yes… I said free). You can use it to pre-schedule posts to Facebook, Twitter, LinkedIn, etc. I love this tool and use it every day in my business.

Consistency is the key to a successful business so sign up today at Hootsuite.com.

Tip #4: Email Marketing Service Provider

I use AWeber as my email marketing service provider. AWeber offers a $1.00 – 30 day trial period. After that it’s only $19 per month. The reason I prefer AWeber over some of the other providers is because it offers the added benefits of autoresponders. Once my autoresponders are set up, AWeber does all of the work for me and I’m serving my clients with quality content.

To sign up for their email marketing service go to: AWeber.com

Tip #5: Resources Are Your Best Friend

Some of the most professional people I’ve hired to help me build my business have been people I’ve found through online freelance websites. Here are a few to help you find just the right professional for your needs.

Fiverr – http://www.fiverr.com – Services start at only $5.00
O’Desk – http://www.odesk.com
Freelancer – http://www.freelancer.com

I’ve hired people for graphics design, video design, website design, article writing, virtual assistance, and much more.

One of the unique aspects of hiring someone through one of these sites is that you can post your job and have people bid on it or you can tell someone exactly what you’re willing to pay and they will let you know if they are interested.

It’s a great way to always stay within your budget.

As business owners, especially new business owners, building a business on a budget must be top of mind. It’s important to build a good foundation and progress from there. Evaluate each purchase with a knowing of where it fits into your budget. If you have the funds allocated for that purchase then go for it!

Quick Question – Have you found amazing resources as a new business owner that you would like to share with others? If so, come over and post them on my Facebook Page by clicking here –>> Karen’s Facebook Page. I’m always looking for new resources!

With love & support,
Karen Pattock
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