I’ve been running Facebook groups for years now, and I love how I get to connect with my potential clients there.
They get to know me as a trusted resource and when I open enrollment for my programs, many of those who join are members of my Facebook group. It’s an easy decision for them because they already know me and felt a connection to me.
That is the power of having a FB group that is specific to your niche.
In episode 244 of The Wellness Business Podcast, Kathleen and I are sharing our tips for running a successful client-attracting Facebook group.
HACK #1: SCHEDULE YOUR POSTS AHEAD OF TIME
The first hack is to schedule your posts ahead of time. Schedule at least 1 week of content in advance (ideally 2-3 weeks in advance but start with 1 if needed). You can do this inside your group, or you can use a social media scheduling app.
By scheduling your posts ahead of time, you won’t be scrambling to figure out what to post each day and you can be more intentional with your content. It saves time to batch your content, and when you know you only have to do it once a week or once every 2 weeks, you can take that off your plate as a daily task.
HACK #2: DON’T SPEND HOURS IN YOUR FACEBOOK GROUP
The second hack is to not spend hours upon hours in your Facebook group. Instead, plan on 30 mins or so a day and set a timer if needed. This can either be broken up into two 15-minute blocks of time or one 30-minute block.
PRO TIP: Remember, your Facebook group isn’t a place for you to give away free coaching. It’s a place to direct your members to resources and programs that you offer that will help them solve their most pressing problems.
If you need to be in your group for more than 30 minutes a day, it may be time to bring in another admin to help. This could be a VA who can answer some of the basic questions such as where to find things on your site or in the group or approving members.
People think it takes a lot of time to manage a group, but you get to decide how much time you want to spend in it.
HACK #3: YOU DON’T NEED TO POST IN YOUR GROUP EVERY DAY
You also don’t need to post in your group 7 days a week. Scheduling posts 4-5 times a week is good, unless you’re running a challenge where you will have posts each day of the challenge.
See what posts do the best and do more of those (check the insights in your group for this under the Insights tab and then scroll down to engagement). Focusing on the quality of posts and what gets conversations going is the most important thing rather than thinking about posting every single day.
HACK #4: REPURPOSE PREVIOUS POSTS
The next hack is to repurpose previous posts. Look back at some of the popular posts that are a few months old and use them again. Not everyone sees every post the first time around, and people don’t mind seeing things again every once in a while.
You can go to your “Engagement” tab in your group and scroll down and look for popular posts from a few months ago. Change the copy in the post a bit and/or use a different image to change it up.
HACK #5: CONSIDER GETTING HELP TO MANAGE YOUR FACEBOOK GROUP
Finally, as your group grows and it takes up more of your time, you will want to find someone who can help manage your group. Look for someone you already know or find a virtual assistant for a couple of hours a week to start. You may find other tasks the VA can do for you in your business too. For your group, they can approve members, do a weekly welcome post, keep an eye on what’s going on in the group and direct members to your existing content to answer some questions (your blog posts for example).
Links/Resources mentioned on the show:
Links to resources: